News

Not Every Rich Media Banner Click Is Equal

November 19, 2009

Unlike static or traditional Web banners, not every click in a Rich Media banner ad produces a click-through. When a viewer clicks on a Rich Media banner, a number of outcomes are possible, including expanding the banner, playing a video, viewing photos or otherwise "interacting" with the ad. The call-to-action for a viewer to "click through" competes with all other possible forms of interaction within the banner.

As a result, click-through rates can be lower for Rich Media than for other forms of online advertising where the click-through is the only form of user interaction. The Bannerlink Rich Media product allows a prospective customer to deeply engage and interact with your brand and products or service offerings — thereby increasing the potential ROI.

That said, Liquidus BannerLink provides a click-through rate right around industry average, while providing interaction rates above 10%, well beyond industry norms.

Experience the BannerLink advantage for yourself. Contact a BannerLink sales representative today to get started.

BannerLink 2.0 Has Launched!

November 17, 2009

With this newest version of our popular Bannerlink product come several feature enhancements:

• Multi-seller Bannerlinks. A multi-seller BannerLink is one Bannerlink containing inventory from two or more advertisers, each with a unique data source.
• Advanced sort options. These options are completely customizable now. Just provide the fields you would like to be sortable in your data feed. You can also choose if the options will be linked or not, i.e. Make and Model, or Brand or Department
• Full inventory access. When a BannerLink is initially loaded on a page, it scrolls through 4 listings, keeping its initial load size very small, but once the user interacts with it, it pulls in your entire inventory from our database for a more robust shopping experience.
• More template and color options. Now there are three unique styles to select from, including a range of preset color swatches for each. Plus, you can now provide your own custom color to match your company's branding.

Speak with your BannerLink Account Manager today to find out more about our new product upgrades.