Metrics
Aggregate Stats Through 02/22/2012
| Total Impressions Delivered | 560,583,351 | |
| Total Interaction Time | 12 years, 294 days, 21 hours, 45 minutes, 54 seconds | |
| Average Interaction Rate | 18.56% | |
| Average Click-thru Rate | 0.06% |
Click-through rate isn't the only metric anymore. When a viewer engages a Rich Media ad unit, a number of outcomes are possible, including playing a video, viewing photos, or otherwise "interacting" with the ad.
Campaign performance can be measured against industry benchmarks for interaction rates. The figure above (from a DoubleClick research report) shows that advertisers can expect to get anywhere between a 1.52% and 3.27% interaction rate, depending on the industry. A good measure of success is to beat the industry benchmark for interaction rates. For example, a travel campaign should aim for an interaction rate above 1.91%.
With Liquidus Bannerlink Rich Media ads you can achieve an interaction rate over 19% — far better than industry norms.
Further, Liquidus BannerLink ads also far outpace other Rich Media banner ads in expansion rate. While typical expansion rates for Rich Media ads lag in the 2–4% range, Liquidus BannerLinks consistently earn double-digit marks. Video play times from BannerLinks also outperform typical Rich Media ads by 60% on average.
